This one is spot on

If you’ve tried to search for a recipe or product review recently, I don’t need to tell you that Google search results have gone to shit. You would have already noticed that the first few non-ad results are SEO optimized sites filled with affiliate links and ads.

Google Search Is Dying | DKB

I use this as one of the justifications for keeping more organised notes around topics that interest me. I am losing trust I can “just google it again” when I need to recall something.